ESports Collective FaZe Clan Partners With Culture Platform NTWRK

ESports collective FaZe Clan has entered a partnership with e-commerce and civilization stage NTWRK, whose investors include former Interscope and Apple Music head Jimmy Iovine.

“We’re in the birth of a entertainment genre. FaZe Clan is a really powerful pipeline into gaming civilization and [its] influence that is cultural that is reminds me of those ancient days of ’90s hip,” Iovine said in a statement.

NTWRK, that has worked with such artists like Billie Eilish, led the round of funding for FaZe Clan, that didn’t disclose the total raised. Included in the bargain, NTWRK has ensured that the international direct-to-consumer product rights for FaZe Clan, beginning with the instant integration of FaZe Clan’s garments and product into NTWRK’s platform.

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“Jimmy has always been a cultural seer,” states FaZe Clan CEO and label executive Lee Trink. “His view at FaZe Clan since the cultural wave entertainment overall but although in gaming, is an representation of the change happening at the moment. ”

Since its inception ten decades back, FaZe Clan has attracted over 215 million lovers to its social platforms and worked with quite a few songs artists, such as Offset and Lil Yachty.

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