Personalization Strategy: Past, Present And Future

“The future of advertising will be bespoke that which,” composed Amanda Mull at the Atlantic. The startup Prose ships personalized hair-care prod­ucts designed to order to customers who fill out a survey beforehand, whilst Care/of sells personalized supplements and Curology provides personalized skin-care concoctions. Among the more successful start-ups with a personalized (and servitized) value
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