Streaming, record label’s biggest source of revenue, is becoming predictable. Revenue consistently grows by double digit percentages from year to year: Spotify’s revenue was up 26.6% in the third quarter, while streaming at Universal Music Group and Sony Music Entertainment …

Streaming Is Reliable Revenue, So What’s Next for Warner Music and Other Labels? Read more »

Ever since users’ videos on TikTok began driving what songs become hits, the music industry has been trying to reverse-engineer viral moments. That just got easier thanks to a new “Challenges” feature on the social media collaboration marketplace pearpop, where …

On Pearpop, TikTok Users Can Now Earn Cash Rewards for Song Promos Read more »

By now, millions of gamers around the world have seen J Balvin’s performance as part of Fortnitemares, the annual event put together by Epic Games as part of its Fortnite game AfterLife Party. The 38-minute Halloween performance, encored twice the …

Inside the Deal to Bring J Balvin’s Spooky XR Concert to ‘Fortnite’ Read more »

Tencent Music Entertainment (TME) has signed new licensing and distribution deals with Kobalt Music Group and the European independent record label Cooking Vinyl that will help those companies establish a firmer foothold in the Chinese market. Under the Kobalt agreement, Tencent …

The Deals: Tencent Music Signs Multi-Faceted Licensing Agreements with Kobalt & Cooking Vinyl Read more »

At his home in Atlanta, Ben Hiott has never been busier. The 32-year-old is your co-founder of digital advertising agency Get Engaged, which specializes in influencer marketing. Ever since artists started canceling tours and press runs & ldquo;We’ve noticed a …

Spotlight: Why The Weeknd, PartyNextDoor & More Are Turning to This Influencer Marketing Agency Read more »

Beginning yesterday, TIDAL is hosting daily live streams of archival exclusive concerts on their site . Each day will emphasize a new genre with performances beginning with Jennifer Lopez, Daddy Yankee, CNCO, Romeo Santos, and yesterday. Tomorrow will be dedicated …

TIDAL Announces Free Daily Live streams with deadmau5, Daft Punk, Kaskade, Marshmello, & More Read more »

FaZe Clan, the world’s well-known eSports and gaming entertainment collective, triggered the worldwide streaming community for actions during the present outbreak with its online pro-am tournament before this week. Organized by FaZe Clan in under 48 hours, the global community …

Marshmello, Diplo, Alesso to Join FaZe Clan’s #Fight2Fund, Nearly $50K Raised So Far Read more »

Viewpoints that were fortnite accounted for over 10%, with over one billion hours viewed. The system saw an increase in viewership of over 25 percent in contrast to 2017, based on StreamElements (through VentureBeat), which translates into an extra 506 …

Viewers on Twitch watched over 9.36 billion hours of content last year Read more »