It’s ’s not an exaggeration to say that Marshmello is the branded artist of our creation. With a simple mask and (initially ) anonymous identity, the notion that Marshmello might be anybody was enlarged to “anybody could be Marshmello. ” …

Marshmello Extends His Branded Empire With Kids’ Animated Series, ‘Mellodees’ Read more »

At his home in Atlanta, Ben Hiott has never been busier. The 32-year-old is your co-founder of digital advertising agency Get Engaged, which specializes in influencer marketing. Ever since artists started canceling tours and press runs & ldquo;We’ve noticed a …

Spotlight: Why The Weeknd, PartyNextDoor & More Are Turning to This Influencer Marketing Agency Read more »

In this social networking driven world, something as innocuous as a scrubbed Instagram page can signify a whole lot more than somebody got ashamed about their past selfies.  If the page has nearly 30 million followers and is possessed by …

Marshmello Scrubs Instagram, Signals Impending New Music Read more »