How brands are getting creative with virtual events & entertainment experiences

Brand events have mostly shifted online this year, as the pandemic continues to disrupt peer pressure experiences. Developing a prosperous digital event is no mean feat, of course, with consumers already experiencing display overload — another Zoom event is a tough issue to market. Over the past couple of months, but we have seen agencies
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Nu-metal band Korn to have a digital concert in AdventureQuest

Korna metal band which peaked in the late’90s and has somehow continued to sell recordings for a further 20 decades, is bringing their music into an in-game performance in AdventureQuest. Gamers in-game will be teleported into a mosh-pit themed arena where Korn will execute a mini-concert, where players can try their best to kill as
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More Than 10 Million Players Attended Fortnite’s In-Game Marshmello Concert, And It Was Amazing

Like, seriously. Continuing its obvious bid for world domination, Fortnite held a in-game concert this weekend comprising real-life music producer and DJ, Marshmello, allegedly seeing over 10 million gamers watching, socializing, and acting their favorite emotes in real time. You are not alone, if at least 50 percent of that sentence went over the head,
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