How brands are getting creative with virtual events & entertainment experiences

Brand events have mostly shifted online this year, as the pandemic continues to disrupt peer pressure experiences. Developing a prosperous digital event is no mean feat, of course, with consumers already experiencing display overload — another Zoom event is a tough issue to market. Over the past couple of months, but we have seen agencies
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Travis Scott’s first Fortnite concert was surreal and spectacular

When there’s one thing you may say about Fortnite’s dwell events, it’s they keep getting harder. From the original rocket launching into that the mech vs. kaiju battle into the black hole that wiped out an entire island, each new occasion is much more elaborate than the past. We can say the same is true
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MrBeast partners with more than 600 YouTubers, including PewDiePie and MKBHD, to plant 20 million trees

MrBeast/YouTube Over 600 YouTubers are teaming up to shoot on one of their fundraising challenges the platform has ever observed: increasing $20 million. The fundraising effort is being organized by YouTube’s favored stunt philanthropist, Jimmy “MrBeast” Donaldson, who’s famous for giving away huge amounts of money. Significant YouTubers — including Mark Rober (8.7M readers ),
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Go Back To The Future In Fortnite With This Limited Time Driftboard

It Is like 1080° or SSX with Firearms. After coming under fire for supposedly concealing dances from famous individuals and carrying ideas from other combat royale shooters, Fortnite appears to be coming up with more and more creative thoughts on a regular basis. This includes hosting its own in-game Marshmello concert, with over 10 million
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